History of Nike Research Paper Example | Topics and Well Written Essays - 1250 words

History of Nike - Research Paper ExampleThe initial name adopted for the company now known as NIKE, was Blue Ribbon Sports (BRS), whose triplex founders were Philip Knight and Bill Bowerman in January 1964 (Quinn, 60). While Philip Knight was a track athlete at the time, the latter was his coach during that period (Quinn, 60). The duo initially started production line by distributing the products of Japanese shoe maker(en.wikipedia.org) Onitsuka Tiger and this was carried extinct by selling shoes in Knights car trunk at occasional track meets (Frisch, 8). This gave them an interesting opportunity to promote the products in front of athletes and the likes. With antics such as these, the company earned large profits and 1967 saw the commencement of the first ever retail store of the BRS, in Santa Monica, California (Frisch, 8). Around 1971 BRS called it quits with their primary distributer and took the plunge of launching their own line of footwear (Frisch, 16). June 18, 1971 was the first time ever when one of BRSs products, a soccer shoe named NIKE, deriving its name from the Greek goddess of victory, bore the design Swoosh, by Carolyn Davidson (Carbasho, 9). The attached year BRS introduced its first line of NIKE shoes and eight years later BRS, Inc. officially came to be known as NIKE, Inc., (Wong, 220).Initially the advertising for trading companies was through through mail order as was the norm in the first half of the twenty first century. However post 1970, whenever companies intended to give out any sort of discounts or inform of any new arrivals, Newspaper advertisements was the medium chosen. Radio and television were also considered as other ways which adopt been used since the beginning of NIKE to market its products, but Ingham (314) provides proof that a print ad from the 1970s suggested that word-of-foot advertising was causing more people to like the products of BRS/NIKE instead than television ads.According to Wahl