Can shock advertising sell high fashion brands Essay

Can shock advertising sell high fashion brands - Essay Example Exploratory research will help to definite the study concepts and specify the problem of the study according to available (existing) information. This research is very important at the early stage, and it will be used to determine the problem, select data collection methods and samples necessary for further study. Abstraction and generalization are the main methods of the approach. Exploratory research is a very effective tool to explore the influences of shock advertising on buyer behavior because it will help to evaluate emotional impact of "shock" on customers' feelings, and determine their motivations and attitudes towards the message of a shock advertisement. Exploratory research helps to identify emotional approach tug at the heartstrings of the intended target groups. The advantages of this approach is that it involves comparatively small subject groups, but provides a very detailed and in-depth analysis of consumer behavior patterns influence by shock advertising, and investigate their perception of a particular "shock" message (Models in the Research Process, 2004). Descriptive research is needed to gather information about the current situation in high fashio

Reader response Essay Example | Topics and Well Written Essays - 250 words - 3

Reader response - Essay Example For example, it is soiled and ripped. Additionally, it is an â€Å"unclean yellow† (Gilman, 1999). After gazing at the paper for a considerable amount of time, she figures a sub pattern shrouded by the main pattern. However, the pattern is only visible under a certain light. Ultimately, the sub pattern transforms into a woman, desperately trying to entangle herself from the primary pattern which resembles a cage. The wallpaper imagery represents the family and tradition structure in which the narrator finds herself trapped. The cage emanating from the wallpaper has been festooned with heads of women who had tried to escape. All these women were strangled in the process of escaping. Therefore, The Yellow Wallpaper is symbolic of the concept of true womanhood. The cult or concept binds and restricts women to the family and home. These parameters were determined by men. The heads festooned on the cage illustrates the fate that befalls women who try to tamper with the laid down concepts that made a true woman. Any woman who defied was termed as an enemy of civilization and God. The imagery of the wallpaper is significant since it highlights or is used to represent the domestic life that snares a lot of women in